Disney Plus has made a significant move by integrating Hulu into its primary streaming service, marking a major shift in the company’s streaming strategy. The merger has brought about changes not only in the user interface but also in the underlying technology and approach to streaming.

As of now, Hulu exists as a tile within the Disney Plus app, alongside other content from Disney. Despite this integration, Hulu still maintains its own app and identity. The pricing and availability remain unchanged, with the merger currently applicable only in the US. Subscribers to Hulu will seamlessly access its content within Disney Plus, while non-subscribers will be prompted to sign up.

Although the integration may appear straightforward from a user perspective, it represents a significant transformation for Disney’s streaming ecosystem. The company has undertaken a comprehensive overhaul of its streaming infrastructure, including login tools, advertising platforms, and content personalization systems. This strategic shift aims to unify Disney’s various streaming services and platforms into a cohesive, singular product.

Furthermore, the integration process involved the transfer of over 100,000 individual assets from Hulu to Disney Plus, demonstrating the scale and complexity of this endeavor. According to Aaron LaBerge, the president and CTO of Disney Entertainment and ESPN, this move reflects Disney’s long-term commitment to running a unified streaming service across its entire portfolio.

Overall, the inclusion of Hulu within Disney Plus signifies a broader transformation within Disney, as the technological and strategic advancements developed for Disney Plus are extended to other facets of the company’s operations. This merger represents a pivotal moment in Disney’s streaming evolution, showcasing the company’s dedication to delivering a seamless and integrated streaming experience to its audience.