2024 Channel News
As we move further into 2024, the channel industry continues to experience significant changes and challenges. The rapid integration of GenAI technology, alongside major vendor acquisitions, has created a dynamic landscape for channel chiefs tasked with driving sales success in a turbulent economic environment.
Against this backdrop, three channel chiefs have emerged as key figures to watch closely this year. Each of these executives holds a pivotal role in steering their respective companies through the evolving channel landscape.
1. Cynthia Loyd, Vice President of Global Partner and Commercial Sales, Broadcom
Cynthia Loyd faces a formidable task as she navigates the aftermath of Broadcom’s $69 billion acquisition of VMware. The abrupt dissolution of the VMware partner program, coupled with the direct engagement of top customers by Broadcom, has created a challenging environment for Loyd. In response, she recently communicated a commitment to enhancing business interactions with Broadcom, pledging improved profitability and support for partners. With over 18,000 VMware partners invited to join the Broadcom Advantage Partner Program, Loyd’s focus now lies in substantiating these promises and re-establishing relationships with partners who may have been swayed by VMware’s competitors.
2. Denise Millard, Chief Partner Officer, Dell Technologies
Denise Millard assumed the role of Dell’s channel chief in the wake of the company’s visionary partner-first storage strategy. Building on this momentum, Millard has recently spearheaded the launch of new programs and incentives targeting PCs, in addition to refining channel incentives for Dell’s Ape
